top of page

PUBLIC RELATIONS l COMMUNICATIONS MARKETING l EVENT COORDINATION 

Gayathri Sri​

Marketing and Comms professional with expertise in driving brand visibility, fostering customer engagement, and executing strategic communication initiatives.

​

EXPERIENCE

Customer Service Representative, Circle K (June 2023 - Present)

  • Deliver exceptional customer service by assisting customers with inquiries and ensuring a positive shopping experience.

  • Manage cashier responsibilities, including processing sales efficiently.

  • Maintain the organization and cleanliness of the store by restocking shelves and arranging displays.

​

Marketing Strategist, Academy of Design (January 2022 - March 2023)

  • Oversee public relations activities by creating and executing strategic marketing initiatives that align with the organization’s goals. Develop and implement comprehensive marketing plans that span multiple channels, including digital, social media, print, and events.

  • Manage all aspects of content creation, ensuring that messaging is consistent and engages target audiences effectively.

  • Maintain and monitor budgets to ensure that resources are allocated efficiently and within limits.

  • Facilitate clear and timely communications with stakeholders.

  • Increased brand engagement by 30%, secured 10+ media placements, managed a $50,000+ budget, and executed campaigns that boosted website traffic and conversions by 40%

​

PR & Marketing Coordinator, Mercedes Benz Fashion Week (Oct 2022 - Feb 2023)

  • Oversee and manage public relations activities by planning and executing strategic initiatives that enhance brand reputation, increase visibility, and maintain positive media relationships.

  • Develop and implement comprehensive marketing campaigns that align with the organization’s objectives, utilizing a mix of digital, social media and traditional print to reach target audiences effectively.

  • Monitor and analyze campaign performance using key performance indicators (KPIs) and data-driven insights to measure return on investment.

  • Led PR and marketing initiatives that enhanced brand visibility, secured 5+ influencer partnerships, increased audience engagement by 30%, and successfully executed multi-channel campaigns for Mercedes-Benz Fashion Week.

​

Assistant Manager & Executive - Business Development, The CEO Magazine SL (April - Nov 2021)

  • Proactively identified and engaged potential clients through effective cold calling strategies, successfully securing meetings to present tailored solutions.

  • Delivered compelling sales pitches that addressed client needs and positioned offerings effectively. Fostered and maintained strong relationships with clients to drive long-term engagement

  • Consistently met monthly sales targets of LKR 750,000–1,500,000, secured high-value client meetings through strategic outreach, achieved a 60% conversion rate, and built lasting relationships that contributed to long-term revenue growth.​

​

EDUCATION

​

SKILLS

  • Tools: Proficient in Google Analytics, Facebook Meta Suite, MS Office, Adobe Suite, MailChimp, Tableau.

  • Analytical: Strong data analysis skills, ability to derive insights and optimize marketing strategies.

  • Communication: Excellent written and verbal communication skills, attention to detail.

  • Teamwork: Collaborative team player, adept at working in cross-functional environments.​​

​​

VOLUNTEER WORK​

bottom of page